What would you do if a visitor finds your site, reading through your content then finds it is outdated? Do they will stay or go? Your business presence specified here. I certainly would not order anything from someone who had an article from 2013 – even from 2015 on their main page. People wants to know the business is active, alive, and worthy.
Our website is a living entity that breathing on the internet. They needs fresh supply which is fresh content to exist on the internet and take a part in interaction with visitors, customers, and the powerful search engine. For search engine like Google, static website without updates of any kind may be viewed as a “dead” entity on the internet. No life, and nothing to offer. So that’s why, having a company profile or a website for business is not enough. We need to provide fresh content to keep our business presence on the internet.
Defining business presence on the internet can be measured by looking at contributions of your site to business or brand. The contribution can be total of visitors, number of audience reach, and authority of your brand. How your audience know your business by the way? Yes, they seek for something. They try to looking for their needs and Google as a search engine taking a part to help them find a way.
The first reason to provide fresh content for your site is because search engines will love for it. When search engine fall in love to your site, they will look at you more frequently. Now you have the opportunity to achieve higher rankings based on the content you provide. The higher rank you have, the more opportunity visitor to comes, and more audience will count. But keep in mind that more content is not the key here, quality is. So, yes, it is a good idea to update frequently, but keep your content standards high.
When you publish new content, you present yet more opportunities for your site to contain more keywords. Keywords are high on the algorithm chart for search engine indexing and ranking. Frequently added content, such as blog or article postings, allows you to optimize the article with pertinent keywords that can attract visitors to your site.
Yes, keywords are still a part of your SEO strategy, but only if they are naturally in place. In other words, write content that answers a questions, explains how to do something for the reader or provides quality information that they want, will drive more contributions. Do not write content around a keyword, write it around what the reader wants. Use your Meta tags, title tags and descriptions for your keywords, but leave the content in a more natural state.
After your site get search engine attention, now they will compare you in your business industry to get the strongest one. It becomes the industry “authority” on the Google aye. You know, if you review your competitors’ websites, you will quickly find that the authority sites in your industry have tens of thousands of pages indexed by Google, who also measures relevance by site saturation. The more valuable content you publish, the better your chances of becoming an authority site. For the search engine, content is the king. The more informative, valuable content you can publish that pertains to your industry, the greater authority potential your website enjoys.
Another good reason to update your website with valuable content is to keep current subscribers updated. Likewise, your continually fresh content can provide new visitors with valuable information about your small business and your products or services. If a visitor was lead to your site through a search engine link, then you need to convince them that your product is the best choice for them compared to the thousands (or millions!) of other results presented in their search. Give them articles about customer satisfaction. Inform them on the benefits of your product. Help them understand why they need your product. The more information a potential customer can access, the more likely he or she will be able to make an informed decision to purchase your product or service.
Now, what else you are waiting for? Act right know before your competitors do. Plan a list of content to your site, and update it regularly. If you have a problem to creating a content, or to define the best content for your business, now days there are several services to help you on creating and define content strategy for business. Contact me if you need some fresh content. :)
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